Organic market primed for growth (Nutritional Outlook - June 2008)
Last year, Information Resources Inc. (IRI; Chicago) revealed a significant trend in its annual New Product Pacesetters report. The market research company found that many of the most successful new brands of 2007 included those with a health and wellness bent. In fact, consumer demand for health and wellness consumer packaged goods (CPG) is dramatically increasing. Now more than ever, consumers are looking for products that can help them gain and maintain optimal health. And with that trend, the demand for a particular type of CPG eco-brand - organic - is also rising...
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