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04 November 2008

Green movement pushes more companies toward sustainable packaging (Nutritional Outlook - October 2008)

NO0810_cover An article about the increasing popularity of sustainable packing appears in the October 2008 issue of Nutritional Outlook.

Excerpt:

There seems to be no doubt about it: green products and practices are in. What started as a small ecotrend has snowballed into a national movement. In fact, a recent market research survey by AMP Agency (Chicago) found that 90% of more than 3000 participants aged 18–49 believe that environmental responsibility is important enough to modify their buying behaviors. What's more, those respondents stated that they hold corporations primarily accountable for the environmental impact of their goods and processes. The AMP study is not the only one. Other surveys by organizations like EcoPulse (Knoxville, TN), Packaging Digest magazine, and the Nielsen Co. (New York City) suggest that the green movement is no mere fad...

(To read the rest of the article, click here).

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